We may be right out of the gate but we know where we are and where we are going. We have a clear vision of who our customers are and the potential to tap into a much bigger market than that of our proxy market leader.
You may have missed the boat with a big player in the gym market to our friends across the pond, but this is an opportunity to make up for it.
Led by our founder, we have a clear vision to build a global brand and we recognise that in order to do that, we must put the customer at the heart of what we do, building trust and life time value with our customers, by providing the most value we can, through quality products and support along the way on their fitness journey.
Fitness is not a short term goal, it is a lifetime journey for those who are passionate about improving both their physical and mental health, which can enhance their life in terms of both quality and duration.
We are not interested in distributing clothing that enhances ones ego by how well it accentuates their physical appearance. Our mission is to give confidence to those who want to improve their health by making changes to their lifestyle, regardless of the shape and size they start that journey in.
We aim to provide less focus on a chiselled physique and more focus on lowering the BMI of our customers, improving their confidence and allowing them to feel comfortable with clothing that is better fitted, rather than having to wear baggy clothing to hide their body shapes. We also aim to improve their endurance and sleep pattern.
We recognise that building a brand takes a lot of time and effort. It took Amazon nearly 10 years to make a profit and a further 4 years to make a profit greater than the previous quarter. By focusing on the customer instead of short term profit, Amazon didn’t just dominate the market, they became the market.
With that said, we are looking for investors who are in it for the long haul and are not looking for a quick flip or dividends. Our goal is to increase our market capitalisation, not to make profits in the early years.
From experience, this rules out venture capitalists but we are hoping to attract angel investors who have more patience and can offer wisdom along with their investment.
Want to know what your money would be spent on? That's easy, it would be marketing, which is the case with any business serious about building a brand.
If this sounds like you and you believe in our vision, please contact our founder (Carl) using the email address firstname.lastname@example.org to discuss the opportunity further.